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Evaluate Creative Work

I often compare choosing a logo and brand identity to choosing a name for a child. You want to have something that works well, feels good and that you won’t regret in the long run. 

Sometimes you have the urge to ask everyone for their opinion and that leaves you feeling lost. As much as you may value the feedback of your friends and family, they often don’t understand the meaning behind the design. 

So to help you through this decision process I have created this worksheet that serves as a guide to help you evaluate the design effectively.

This is a free download 

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