La boul’ Accra is a bakery in Ghana, that makes all sorts of things from breads, to croissants and cakes. Fleur, the owner had clear ideas of what exactly she wanted, but gave me all the creative freedom I needed to create a unique design. We began with a logo redesign. The previous logo had just a baguette with some text. The specifications for the new design were: a woman, wearing the french berette hat, and a bit of her chef’s uniform showing. The new logo is a simple and modern representation of a hard working woman. I then created the main illustrations which include fun elements and objects that represent the bakery. These same illustrations were used in the menu design. The menu is a direct representation of the quirky bakery.